Pay Per Click Advertising

Stop paying for clicks that never turn into sales. Let's fix your ads.

We manage Google Search, Display, Shopping and YouTube campaigns to drive high-quality traffic, leads and real results for your business.

Get a Free Quote See How It Works

The Complete Journey

From first click to
real conversions

Here is how we build, launch and improve your PPC campaigns, step by step.

Start
Step 01 of 07

Step 01

Account Audit

We review your existing ads, or your market if you are starting fresh, to find wasted spend and missed opportunities.

  • Wasted spend
  • Competitors
  • Opportunities
Step 02 of 07

Step 02

Keyword & Intent Research

We find the searches made by people ready to buy, and add negative keywords to keep out clicks that would never convert.

  • Buyer keywords
  • Negative keywords
  • Budget plan
Step 03 of 07

Step 03

Campaign Structure

We organise campaigns and ad groups clearly by service and location, which makes ads more relevant and budgets easier to control.

  • Campaigns
  • Ad groups
  • Locations
Step 04 of 07

Step 04

Ad Copy & Landing Pages

We write ads that match the search and make sure the landing page delivers on that promise, because that is where a click becomes a lead.

  • Ad copy
  • Extensions
  • Landing pages
Step 05 of 07

Step 05

Conversion Tracking

We set up tracking for calls, forms and purchases with Google Tag Manager, so decisions are based on real results.

  • Calls
  • Forms
  • Sales
Step 06 of 07

Step 06

Bid & Budget Optimisation

We adjust bids, audiences, schedules and search terms regularly so your cost per lead keeps moving in the right direction.

  • Bids
  • Search terms
  • Ad testing
Step 07 of 07

Step 07

ROI Reporting

Every month you see what you spent, what it brought in and what we will improve next, in plain language.

  • Spend
  • Conversions
  • Next steps
Your results.
Our mission.

Ready to take the next step?

Your better ROI
starts today.

Tell us about your business and current ads. We will suggest the right plan and share a clear quote.

Get a Free Quote View Our Work
  • Free account review
  • No hidden charges
  • Your ad account stays yours

Your ad budget is paid directly to the ad platform from your own account, so you always stay in control of your spend.

moccasin: pay for clicks that bring customers.